Peru Inka Challenge: the show is about to begin

This adventure started a year ago when we had the 1st edition of the Peruvian Inka Challenge where Jeff Hubbard got the first PIC.

This year the official name is Peru Inka Challenge and its the 5th stop of the IBA World Tour.

This is going to be a sick year for the riders of all around the world, coming back to the Inka Land to get some crazy waves at Chilca Point, to know Cusco and Machu Picchu, and maybe ride some new spots for your Life profile, the essence of why we ride, being discoverers of new breaks, being part of a new life, having to eat great and different food, knowing some other people in another part of the world, a land conquered by someones half a thousand years ago.

The Inka Challenge is to go, to other parts of the world, and maybe also to other worlds, to experience a new ride in a different side, and be convinced, that we are not the only ones.

PIC facts:
In the 1st edition where more than 90 riders from all over the world.
7 World champions participated (King, Stewart, Player, Hubbard, Botha, Valadao and Dave Hubbard, DK Champion).
Peruvian local tv aired more than 3 hours PICs related footage(tv spots, interviews and notes).
8,000 people were in the spot along 4 days in winter time.
The event held 3 areas: judge, riders(VIP) and food court plus stands for 200 people.
Jeff Hubbard, from Hawaii, was the first PIC champion. Second place for peruvian bodyboarder Jorge Hurtado. Third place where for two canarian riders: Ardiel Jimenez and Oliver Herrera.

Lilly Pollard: a great bodyboard enthusiast and a winner

2010 Soldiers Beach Pro presented by Beachin’ Surf and The Beachcomber was the 2nd event on the 2010 IBA Australian Rebel Sport Pro Tour for DK and women riders and was a 2 Star event.

The event was also be coupled with round 1 of the NSW State titles so the week saw some 220 competitors taking to the waters off Soldiers Beach.

The women’s division was dominated by Lilly Pollard (Sth Coast) who won with solid scores and a polished display of moves in the challenging surf.

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Mick Fanning and Snickers: 'sorry, bodyboarders'

Snickers has apologized world bodyboarders and will pull the Mick Fanning ad featuring words about the brother sport.

Here's what Mars Chocolate North America has to say:

"Snickers has a long and positive association with surfing both through sponsorship and advertising.

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