Environment: our favorite club?

What if the environment was a sports club? Would you support it like you have done with your favorite football team or most-liked surfer in the last years?

The UEFA Champions League and the Super Bowl have millions of fans worldwide, screaming with passion at a volume unparalleled in typical social settings.

What if we channeled all those emotions towards the truly green issues of the world with the same fervor? The video "If We Cared About The Environment Like We Care About Sports" offers a new perspective into the aficionado universe.

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Guillaume Néry: the underwater surfer

Guillaume Néry, a freediving world champion, is one of the first humans ever to ride deep underwater currents.

Are there underwater waves? Yes, and a man who dives 125 meters below the water surface know them pretty well. Nery combines his breath-hold diving techniques with the skills of a classic wave rider.

When he was only 14, the French waterman from Nice, became obsessed with holding his breath for as long as possible. The challenge transformed into passion and, ultimately, in a professional occupation.

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Carlsberg: soon inside a wood-fiber bottle

The multinational conglomerate behind Carlsberg has announced plans to develop the world's first fully biodegradable wood-fiber bottle for beverages.

The leading brewery group has kicked off a three-year project with packaging company ecoXpac, the Innovation Fund Denmark and the Technical University of Denmark, to develop a biodegradable and biobased "Green Fiber Bottle".

All materials used in the bottle, including the cap, will be developed using bio-based and biodegradable materials - primarily, sustainably sourced wood-fibers - allowing the bottle to be responsibly degraded. In other words, you'll be drinking beer differently in the near future.

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