- 25 June 2010 | Kiteboarding
Frederic Gravoille, Executive Director of the Kiteboard Pro World Tour (KPWT) has taken decisive steps forward in his move to secure a new location for the global Tour looking to continents iconic beaches and waterways as a likely addition to the 2010-2011-2012 tour.
With a serious commitment to nurture the growth and dominance of the world tour series, KPWT has appointed global Sports and Event marketing specialists, to undertake a robust on-ground and in-market feasibility study that should ensure that the Tour`s global success can be replicated down-under.
"In 12 short years we've taken a completely new, grass-roots sport and created a truly global series, that brings the worlds best kiteboarders, hundreds of support staff and media together in some of worlds most exotic locations.
But before getting too far down the line, it was crucial to the event`s longevity, that both the location and the commercial model were right and were working hard with a strong sport marketing to make that happen. We plan to make further announcements before the end of the year", says Gravoille.