Ben Wilson: a new ego brand

Ben Wilson has announced the launch of his own brand of kites and boards called "Ben Wilson Surf".

Over the last few months the "Ben Wilson Surf" team has been busy designing and testing the products that will be, best in market.

The range will be the first of its kind to offer surf kiters of all levels the ability to push their own limits.

“Technology has come a long way over the last 10 years of riding and we have developed kites and boards that draws on my riding experience and the team’s pursuit of product excellence. Developing my own brand has always been a long term dream and I am so excited that we have begun the journey. I have assembled the most talented team of people who all share my vision in the search for perfection.”

Since leaving Slingshot as the face of their surf product, Ben has been overwhelmed with support from the kite and surfing market. “I would like to thank all those companies that were interested in working with me. However, my decision to launch my own brand allows me to give something back to kiting and surfing. Having my own company allows me the freedom to put out a product that I truly believe in and to further promote the surf kiting category. Surf Kiting is about to experience a major phase of growth and we are well placed to drive its development.”

The products are based on Value, Innovation and Performance.

On September 1st 2010 "Ben Wilson Surf" will be making a very exciting announcement on the product details, company development and rollout.


SOURCE: Ben Wilson Surf