| Selling pensions with kitesurfing ads |
| Wednesday, 03 November 2010 12:13 |
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Kitesurfing is growing in every country of this world. The number of wind riders also brought a new industry, with new gear, apparel, clothing and sponsors. But, have you ever thought of selling a pension insurance contract with a kitesurfing ad campaign? Zurich, an insurance-based financial services multinational provider, believed it was a great way of promoting their products. The Swiss based company got the helping hand from a 50-60 year-old kitesurfer to boost its offer on retirement plans. How about that? :) Check the original website, HERE.
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| Last Updated on Wednesday, 03 November 2010 12:21 |












