- 03 October 2011 | Kiteboarding
Airline company British Airways has produced a collection of TV and internet ads featuring real cabin crew and their lives. The commercial flying brand picked up a member of the team who happens to kitesurf in her free time.
Claire Bunton is a British Airways 747 captain and explained her life story and passion for the air. Bunton, a kitesurfing champion, is filmed riding on the coast of East Preston, West Sussex.
Watch the ad promo here and meet the pilot who will probably take you from where you are to an exotic kitesurfing destination.
"My dad was in aviation, my dad's dad was in aviation, so it's in my blood", she reveals. The ad created by BBH and produced by Smuggler establishes a comparison between all kite air tricks and the harness with the plane movements and safety belt.
British Airways' "To Fly. To Serve" campaign may contribute to improve the modern luggage policies which halt kitesurfers, windsurfers and surfers from travelling to competitions and holidays with their equipment and gear.