Guinness: what a way to promote a beer

Ten years ago, director Jonathan Glazer and Abbott Mead Vickers BBDO (London) created one of the most fantastic surfing ads ever made.


The "Surfer" was designed to promote world famous beer Guinness.

The TV campaign told the story of a Polynesian surfer who managed to ride a very big wave, under pretty interesting circumstances: white horses were running with enormous power behind the huge wave.

Watch the Guinness ad. "Surfer" was shot in Hawaii, won several prizes and was even considered by Channel 4 and The Sunday Times as the best ad of all time.

The script was based in "Neptune's Horses", an 1893 Walter Crane painting. The soundtrack was composed by Leftfield, a British electronic band.