The number of wind riders also brought a new industry, with new gear, apparel, clothing and sponsors. But, have you ever thought of selling a pension insurance contract with a kitesurfing ad campaign?
Zurich, an insurance-based financial services multinational provider, believed it was a great way of promoting their products. The Swiss based company got the helping hand from a 50-60 year-old kitesurfer to boost its offer on retirement plans.
How about that?