Surf Shop Challenge: power to the retailer

The Oakley Surf Shop Challenge 2014 will kick off on the 28th March, at Seaside Reef, in Cardiff, California.

The surf series will cross the USA collecting regional qualifier winners from Florida, North Carolina, New Jersey, Hawaii and Orange County, before concluding on July, at Steamer Lane in Santa Cruz.

The Oakley Surf Shop Challenge pits four-man teams (two surf shop pros and two shop employees) against each other for a chance to win an all-expense-paid trip to the National Championship, an advertising spread in a surf magazine, and the coveted title and bragging rights of best surf shop in the country.

For the past two years, regional qualifiers earned a trip to Bali, Indonesia, where Sunrise Surf Shop bettered their runner-up finish from 2012 by earning the National Championship title in 2013.

But this year marks a change in the National Championship venue and a whole new adventure awaits in Central America for the seven regional qualifying teams.

The Oakley Surf Shop Challenge is inspired by a fun and competitive format for the hardcore surf shop riders, launched in the early 1980s. It is still about giving back to the shops, the true backbone of the industry and the heart of the sport of surfing.

The 2014 Oakley Surf Shop Challenge Schedule:

March 28 - Southwest - Seaside Reef, Cardiff, Calif.
April 8/9 - Southeast - Ponce Inlet, Fla.
April 11/12 - Mid-Atlantic - Nags Head, Outer Banks, NC
April 14/15 - Northeast - Manasquan Inlet, Manasquan, NJ
May 15/16 - Hawaii - Ala Moana Bowls, South Shore, Haw.
May 30 - West - 54th or 56th Street - Newport Beach, Calif.
July 23/24 - Northwest - Steamer Lane, Santa Cruz, Calif.
TBD - National Championship - Central America

Southwest Teams:

Clairemont Surf Shop, San Diego
Emerald City The Boarding Source, San Diego
Hanger 94, La Mesa
Hansen's Surf Shop, Encinitas
Rail II Rail Surf Shop, San Diego
Rusty Boardhouse, La Jolla
Rusty Boardhouse, Del Mar
South Coast Surf Shop, Ocean Beach
South Coast Surf Shop, Pacific Beach
Sun Diego Boardshops, Carlsbad
Sun Diego Boardshops, Mission Beach
Surf Hut, Imperial Beach
Surf Ride, Oceanside
Surf Ride, Solana Beach