Jay Occhilupo: refreshing the Occy style

Jay Occhilupo, son of surfing legend Mark Occhilupo, has signed a contract deal with Billabong.

Jay, 11, first began surfing in Coolangatta, as a toddler. The son of the 1999 world champion can also be seen riding the lines of skate parks, when the ocean's flat.

He is already showing signs of greatness at his local breaks Snapper and Duranbah and, when he's not at school, Jay keeps scoring consistent finals results in Junior contests.

"The Occhilupo-Billabong connection is deep and longstanding and we're stoked to see it continue into a new generation. It is both Jay's unrivaled surfing ability and vibrant personality that has attracted us, and we look forward to nurturing his talent and carving out a bright future together," says Scott Hargreaves, marketing manager at Billabong.

In 2013, Jay enjoyed his first trip: a month on Hawaii's North Shore pulling into six footers and learning from his master father. At 11, Jay is three years younger than his father was when he first signed to the Billabong team.

Having always been a part of the Billabong family through Mark, Jay can now create his own legacy and carve out his own way to success. Is there a world surfing champion in the making?