They are open for business. Surf brands are everywhere. Inside surf shops, street stores, and shopping malls. Surf companies sell boardshorts, gear, wetsuits, apparel, footwear, watches, and accessories. Let's find out who does what.
Surf culture created the first surf companies in the early 20th century. The surfing fever spread across the world, and along came the need to design and develop products that would reflect a surfer's life.
There's more to surfing than just surfboards. Surfers love to look like proper surfers. To belong, whether they're competitive athletes, kooks, or simply surf fans who never rode a wave. Surf wear conquers old and young, men and women.
Traditionally, the majority of surf brands sell clothing: tees, flannels, shirts, hoodies, jackets, polos, tanks, jackets, pants, boardshorts, tops and bikinis. Surf wear accounts for roughly 25% of the surf industry market. Footwear, accessories, and hard goods come next in the hierarchy.
Today, there are hundreds of surf brands, and some of them operate on a global stage with offices at a continental level and flagship stores in key surf cities. There are new surf insignias popping up - anytime, everywhere - with new solutions, designs, and approaches.
Not all brands are playing in the entire range of products. Specialization is many times a synonym of survival. The surf industry is a quite demanding game. Trends and technologies are always changing, and you need a large market to keep afloat. Let's discover the authentic surf brands by category of specialization:
Apparel & Wetsuits (Clothing, Swimwear and Boardshorts)
Accessories (Watches, Eyewear, Wax)
Footwear (Shoes, Sandals)
Hardgoods (Fins, Leashes, Boardbags)