- 18 June 2009 | Surfing
Brintex, the organiser of the UK trade show Surf Shop has announced that the event will not be taking place this summer, but will be returning in a new format for 2010.
Trading continues to be exceptionally difficult for suppliers and buyers across the boardsports sector, and while we seem finally set to get the weather that the industry needed, it will take some time for the benefit to feed through and for stability to return to the boardsports business.
While hardware is holding up well, current conditions are hurting the core apparel brands that the buyers also want to see.
Brintex has therefore decided that the Surf Shop Expo should not take place this summer as the organisers felt that they would not be able to offer a fully representative exhibition and this would be a disappointment for buyers who had taken the time to attend.
Discussions with the trade have confirmed the need for the UK boardsports business to meet, for buyers to find new brands and ranges, and to bring together the full range of apparel and hardware that can’t be found elsewhere. So Brintex also remains fully committed to this sector, and the event will be back with fresh new content and new branding in 2010.
Event Director Lucy McPhail said “Everyone is really disappointed that the event won’t happen this year and all the suppliers we have spoken to will really miss the show, but we felt it was better to take a year out and come back in force than to disappoint. The UK business needs a meeting point, but sadly this year it won’t be Surf Shop”.
New branding and revised dates for 2010:
Surf Shop has always been about more than just pure surf, and Brintex is already working on new branding to better reflect the range of sectors represented at the show to create a fresh focus for the business, as well as researching possible new venues and zones within the show. “Basically everything is up for grabs” says McPhail, “We’re taking this opportunity to review everything, and consult with the industry to meet the eventual upturn in business with renewed energy”,
The new 2010 event will also have a new dateline, set to run the week prior to the August ASR to accommodate brands and buyers who need to attend both events.
Tim Metcalfe, Retail Buying Director at Animal commented “It's a real shame that we won't have the show this year, and I think a lot of people will miss it. The industry needs a hub, and we'll look forward to regrouping in 2010 on the pre-ASR dateline".