- 07 May 2011 | Surfing
What's your favourite surf shop? Everyone has their own special place, where discussing prices for new surfboards, leashes, wetsuits, board shorts and even wax is actually easier. Surf shops are surfers' second home, right after the local surf spot.
Setting up the perfect surf shop is not an easy task. If you're planning to open a new wave sports store, there are few things you should consider: location, number of potential clients, access to suppliers, range of contacts with brand managers, area of the store, an updated website, nice employees, products, bargain and loan strategies and, last but not least, luck.
From the surfer's point of view, a surf shop is the place where he can find the latest surf gear at the best prices. Simple as waxing down a surfboard. Start by selecting a good headquarter for the store. The best and most successful surf shops in the world are located by the beach or a few miles/kilometres from a popular surf spot.
After carefully selecting the location, define the range of products you are going to sell. Surf wear will probably save your business. The biggest profit share of the surf industry comes from shirts, board shorts, shoes, swimsuits, pants and jackets.
New wetsuits and surfboards are critical to attract costumers but margins are smaller and the number of units sold is also much smaller.
Surfers tend to buy more from online surf shops, like the one set up by SurferToday.com. It's easy, secure and cheaper, in most cases, because you buy directly from the best brands, without commissions and intermediates.
The best surf shops have special designed bargain and loan policies for their best clients. Special discounts, buy-two-get-one-free, coupons, voucher and promotional codes, season deals and cheap stock off opportunities. The surf leash from the previous generation, a double fin vintage surfboard or a wetsuit with a small defect can be afforded at great discount prices.
Surfers enjoy talking with specialized workforce that knows more than they do. That is comfortable from the buyer's side. At the same time, it's good to know that a surf shop is complete. Even if I'm only a surfer, it's great to keep in touch with the new kite boards, the lightest windsurf sails and the newest generation of bodyboard stringers.
Skateboards, skimboards, booties, surf movies, watches, surf books and magazines, bags, video games and water cameras should be available for all customers. In the end, the perfect surf shop is open for business.