US Open of Surfing: hope the tide's not coming in

The 2011 Nike US Open of Surfing will be delivering $460,000 in prize money to the best surfers in the world. From July 30 to August 7, the Huntington Beach Pier surfing event is a key moment on the ASP World Tour for both the men and women.

"It's hard to match the experience of the world's best in sports, music and art coming together on the beach in one of action sports' most iconic locations," said Sandy Bodecker, VP Nike Action Sports. "Our commitment this year is to bring the energy from Huntington Beach to even more fans across the world.

More than 500,000 people are expected in the Californian Surf City USA. The Men’s side will feature a North America ASP Men’s Prime event with valuable points on the line right before the coveted ASP Top 32 cut-off. For the women, the US Open of Surfing will witness the final event of the 2011 ASP World Title Tour and crown a women’s world champion in Surf City this summer.

"I'm really excited to be returning to Huntington Beach to try to defend my US Open title," says Hawaii's Carissa Moore. "It’s so fun to be competing in front of so many people!"

Nike is playing all the cards in the US Open of Surfing. The iconic sports brand is increasing its support to surfing, through the Nike 6.0 label, so the world’s largest youth culture and action sport festival is a decisive bet.

Surfing is not the only activity in the US Open of Surfing. There will be skateboarding, BMX riding, athletics, music, fashion, exhibitions, autograph signings and night parties.