| 29% of US board riders live in California |
| Monday, 04 July 2011 15:47 |
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More than 50% of all world board riders live in the American continent. The latest surf industry report released by SurferToday.com shows that 29% of the US surfers, kitesurfers, windsurfers and bodyboarders are currently enjoying waves in California, the sunshine state.The intelligent data analysis revealed that Sydney, London and New York are the world cities with the most number of wave riders. Interestingly, the capital of the United Kingdom is not a coastal city, but the number of foreign citizens staying in there is one of the reasons behind the passion for extreme water sports. Europe is the second continent in terms of wind and wave sports enthusiasts. Curiously, there are more surfers, kitesurfers, windsurfers and bodyboarders in Northern Europe than in Western or Southern Europe, though Nordic riders prefer wind activities. Australia is the surfing country with the most extreme changes in terms of the number of participants in different regions and coastal areas. If you're about to open a surf shop in Australia, the chances of having costumers everyday in Western Australia might be much smaller than if establish yourself in Sydney, Melbourne and Brisbane. More than 41% of all Aussie wind and wave riders live in Sydney. South Africa holds 68% of the total number of surfers of the Africa continent, the one with the fewest number of riders. The SurferToday.com study shows that Cape Town leads the top surfing cities in this country. Although surfing and sailing in China is still a rare picture, the number of riders is growing steadily. Shanghai, Beijing and Shenzhen have small, but loyal, surfing communities that will get bigger in the next years. Up to 61% of the world's wave and wind riding community looks for surfing information through online search engines. SurferToday.com collects reliable data from consumers and visitors in more than 200 countries. The information is then filtered for geographic analysis, content choices, brand preferences, sports trends and even search engine keyword combinations. SurferToday.com's framework of intelligent data management produces the only surf company-driven document available for decision making with credible and accurate facts and figures. For more information, visit the Surf Industry Data Mining | Real-Time Business Intelligence & World Stats for CEO's and Executives, here. |
