- 22 August 2013 | Surfing
"The Surfer's Guide To Marketing" is a new motivational, and educational guide to developing marketing efforts by marketing pro Randy Rovegno.
The book uses surfing and ocean references while interjecting real-world examples that provide both traditional and unorthodox brand communication tactics in the competitive marketplace.
"The Surfer's Guide To Marketing" features cases and insight from such brands as Zico, Body Glove, Wahoo's, 20th Century Fox and interviews with Laird Hamilton, Drew Brees and famous innovators like Fox's David Hill and Super Agent Leigh Steinberg.
Randy Rovegno's latest literature adventure crushes boring, industry text book rhetoric like a barrel at North Shore and drops in plenty of humor and a unique marketing perspective to encourage fresh thought and a new attitude for brands.
"The Surfer's Guide To Marketing" provides practical tactics for everyone, from students to senior staff, and is designed for use by small-business owners and corporate executive alike—even if they have never stepped foot in the ocean.
The new marketing book connects surfing anecdotes with marketing insights as naturally as a leash to a longboard. Randy Rovegno, who makes at least 500 surfing references, might just be the worst surfer in the ocean.
With a surfing resume that includes multiple trips to the ER, more time held under the waves than kelp, and a style that has earned him the nickname the "Yeti from the Jetty", it is a foregone conclusion that what he lacks in surfing ability, he makes up for in proven marketing success.