Triple Crown of Surfing: online viewers are increasing rapidly

The 2013 Vans Triple Crown of Surfing set a record for the largest audience to ever witness an action sports event.


The iconic surf contest founded by Fred Hemmings, in 1983, was seen online by more than 3.5 million people, in a total of two million hours of webcast viewing.

In addition, the final day of the Billabong Pipe Masters set a one-day surfing webcast record with more than one million viewers generating more than 1.1 streams and a whopping 596,000 hours of streaming.

"The gap between live surfing and live stick-and-ball sports has been officially erased. The quality of production, streaming and audience size make surfing the new gold standard in live interactive events", says Doug Palladini, general manager at Vans Americas.

Multiple camera angles, including from the water looking into the tubes, along with instant replay, hi-definition super-slo-motion effects, aerial views, and interactivity with show hosts drove viewers to the ultimate online surfing experience.

The Billabong Pipe Masters 2013, the last event of the professional surfing season, crowned the 2013 ASP World Tour champion Mick Fanning, young Hawaiian John John Florence as the Triple Crown of Surfing master and Kelly Slater, as the new king of Banzai Pipeline.