FCS: Mick Fanning will be riding for SurfStitch | Photo: FCS

SurfStitch has bought the iconic surf fin manufacturer FCS for 17.1 million dollars.

The online retailer launched in 2007 by Justin Cameron and Lex Pedersen acquired 100% of the shares of Surf Hardware International (SHI), the company behind the brands FCS, Gorilla, Hydro, and Softech.

"The acquisition of SHI strategically aligns with SurfStitch Group’s core objective to create an environment capable of capturing and influencing customers at all points of the surf and action sports lifestyle cycle," the SurfStitch groups explains.

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Surfing: there are uncommon rules for pro surfers | Photo: Bastien/Quiksilver

Professional surfing has its rules. Just like in any other sport, surfers must know what they can and can't do to beat their opponents and win heats and contests.

Competitive surfing is full of hidden guidelines and directives. Athletes who are new to competitive surfing often make mistakes that cost heats. In the majority of the cases, they are simply too focused on catching waves, and they miss a few basic rules.

One of the worst things that can happen to a pro surfer is to lose a heat due to a naive interference, despite having the highest two-wave score of his man-on-man clash.

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Bruce Irons: winner of the 2001 Billabong Pipeline Masters | Photo: Bielmann/Volcom

Bruce Irons has been granted a spot on the 2015 Billabong Pipe Masters.

Surf fans lobbied through social media, and the World Surf League (WSL) acquiesced. The former Dream Tour surfer and Pipe Master champion will compete in the event held in Memory of Andy Irons, his late brother.

"I'm so honored to be given the opportunity to compete in the Pipe Masters in memory of my brother. I reached out to Kieren a couple of weeks ago and asked if it would be a possibility and he's been completely open with me through this whole process," revealed Bruce Irons.

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