Surf culture: catchphrases are like chips | Photo: Leroy Grannis

The history of surfing is full of memories, surfers, moments, travels and unforgettable waves. Each decade since the birth of surfing, trends, developments, and new frontiers have been developed. How do these translate to catchphrases?

It's always hard to express how we feel when we ride a wave. Fortunately, there are catchphrases born in surf culture that capture some of the essence.

Call them mottos, sentences, quotes, phrases or guiding principles. Some words, when put together, stay in our salted brains forever. But which one's your favorite surf catchphrase?

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Reubyn Ash: he likes cash

Reubyn Ash has conquered Nike 6.0's Cash For Tricks in Sopelana, Spain. The British surfer proved to be the most innovative rider when surf moves are at stake.

Ash showed off all his aerial capabilities in clean three-foot waves of the Bilbao region. "I love the format and the vibe in these Nike 6.0 Cash For Tricks events", says Reubyn. Watch the highlights.

The event was held with live DJjing sound and confirmed Europe's best surf aerialists. Jonathan Gonzalez, Vincent Duvignac, Tristan Guilbaud, Dimitri Ouvre, Jatyr Berasaluce and Jean-Carles Debray were some of the stars in Sopelana.

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Teale Vanner: a surf kangaroo

Kangaroo Island will get a 6-Star ASP World Tour event, from November 4th to 9th. Located in South Australia, the spot is one of the best waves of country and one of the most uncrowded surf peaks in the area.

The South Australian state government wants to show the potential of the region and will also run a music festival during the surfing event.

"The Kangaroo Island Surf Music Festival will provide a fantastic opportunity to promote Kangaroo Island and the rest of the State as an iconic surfing destination, but will also allow a new market of tourists the chance to discover this amazing island," said John Rau, Tourism Minister.

"Kangaroo Island is the perfect fit for this event, as it has vast amounts of unspoiled wilderness and wildlife and beautiful beaches that produce the surf required to hold a high ranking event like this."

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