Kelly Slater: he has fans in more than 210 countries, just like SurferToday.com

More than 50% of all world board riders live in the American continent. The latest surf industry report released by SurferToday.com shows that 29% of the US surfers, kitesurfers, windsurfers and bodyboarders are currently enjoying waves in California, the sunshine state.

The intelligent data analysis revealed that Sydney, London and New York are the world cities with the most number of wave riders. Interestingly, the capital of the United Kingdom is not a coastal city, but the number of foreign citizens staying in there is one of the reasons behind the passion for extreme water sports.

Europe is the second continent in terms of wind and wave sports enthusiasts. Curiously, there are more surfers, kitesurfers, windsurfers and bodyboarders in Northern Europe than in Western or Southern Europe, though Nordic riders prefer wind activities.

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The house of Jack O'Neill: plenty of wetsuits in there

Willem Haitink is the new CEO of the O'Neill group. The Dutch businessman is 48 years old and was the former General Manager of Converse Europe, Middle East and Africa.

"I am thrilled to be working for a brand with such a rich history," said Willem Haitink. "I look forward to spearheading the growth of O'Neill globally and bringing the brand closer to consumers around the world in a manner which fits the authenticity of the brand," he said.

He has worked for Nike and will be replacing Jan Valdmaa, who successfully led the brand to growth over the past two years.

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Robby Naish: the surf marathoner

Robby Naish has surfed the longest wave of his life in Pavones, Costa Rica. The windsurf legend has kicked off a new project with Red Bull to find the longest rides in the world.

Naish managed to link and connect several wave sections to reach a total surfing time of 2m15s in a single ride. That means a total distance of 1.09 kilometres (0.68 miles). Watch the incredible long wave.

The Californian adventurer carried a handheld and portable GPS that measures the length of the ride. He traveled through the rainy fields of Costa Rica to discover solid six-to-8 foot waves in the sets for his experiences.

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