Guinness: what a way to promote a beer

Ten years ago, director Jonathan Glazer and Abbott Mead Vickers BBDO (London) created one of the most fantastic surfing ads ever made.

The "Surfer" was designed to promote world famous beer Guinness.

The TV campaign told the story of a Polynesian surfer who managed to ride a very big wave, under pretty interesting circumstances: white horses were running with enormous power behind the huge wave.

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Jack O'Neill: father of a true surfing spirit

In honor of founder Jack O’Neill and his numerous contributions to the world of surfing and action sports, O’Neill will release a biographical coffee table book, Jack O’Neill: It’s Always Summer on the Inside. The book will be available in stores Spring 2011, with a percentage of the book’s sales donated to the O’Neill Sea Odyssey, a 501(c)(3) non-profit environmental education program.

Coinciding with the announcement, O’Neill will host an exclusive press conference at Jack O’Neill’s private home on the coast at Pleasure Point in Santa Cruz, California. Jack O’Neill, Pat O’Neill, and author Drew Kampion will host the conference. Media in attendance of the event will have the opportunity to have a rare personal interview with Jack O’Neill.

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Matt Wilkinson: from the Australian Copacabana

ASP Dream Tour surfer Matt Wilkinson (Copacabana, AUS), 22, won the ASP Prime O’Neill Cold Water Classic California over young Hawaiian Tonino Benson (Kailua, HI), 20, in tricky two-to-four foot (1 metre) conditions at Steamer Lane in Santa Cruz, California.

Wilkinson, who is currently competing on his rookie year on the ASP World Tour, ventured to the O’Neill Cold Water Classic California in search of the valuable ratings points on offer at the ASP Prime event to contribute to his ASP World Ranking.

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