Shot on location in North Eastern Brazil, the 2010 Miss Reef Calendar is the first year in a limited series of five, set out to capture the exotic and sensual spirit of the brand.

Each calendar from 2010 – 2015 will be shot in one South American location, with Miss Reef's native to the area as well as local photographers, to create the most authentic Latin experience.

As a global icon in the surfing community, Miss Reef has gained notoriety over the past 25 years for her exotic build and by the mystery of her identity. Watch the video of the 2010 Miss Reef Calendar.



The Surf Industry Manufacturers Association (SIMA) is proud to announce the winners of the seventh annual SIMA Image Awards, the only awards program that gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry.

The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year.

Winners were honored in 15 categories in a ceremony on October 2 at SIMA Surf Summit 12 in Cabo San Lucas, Mexico.



Breakthrough Brand of the Year: * winner – Atwater
Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and December 31, 2008. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.


Tiago Pires

The Billabong Pro Mundaka, Event No. 8 of 10 on the 2009 ASP World Tour, completed the opening eight heats of Round 1 today in clean three-to-four foot (1 metre) waves at the primary venue.

Opting to run the man-on-man elimination Round 1 format, the Billabong Pro Mundaka played witness to some incredible drama today, with surfers fighting for both requalification and solid footing on the ASP World Tour ratings.

Kekoa Bacalso (HAW), 24, former ASP World Junior Champion (2005) and 2009 ASP Dream Tour rookie, was the standout on Day 1 of competition, netting the high heat total of a 15.80 out of a possible 20 for a barrage of backhand turns, eliminating wildcard Hodei Collazo (EUK).

“Hodei (Collazo) is really dangerous,” Bacalso said. “I know the mindset of the wildcard, and when I used to be one, all I wanted to do was shatter dreams. This is his home spot and to be honest, I was really scared going into this heat. Hodei got the one at the start, then I got one, then I had to wait until the end to pick up my second score. Stoked I did though and avoided the go-home elimination Round 1.”

Currently ranked No. 19 on the ASP World Tour ratings, Bacalso currently leads the charge in the hunt for 2009 ASP World Tour Rookie of the Year, and will look to consolidate in the remaining three events this season.