Justin Quintal: the edge of surfing

Todd Holland and Justin Quintal have conquered the 2010 Slater Brothers Invitational, in Cocoa Beach, Florida.

The event held by the trio - Sean, Kelly and Stephen - is supporting the World Skin Cancer Foundation and it was great opportunity to get in touch with the "modern" old school surfing players.

The 2010 Slater Brothers Invitational was attended by 36 shortboarders and 24 longboarders. Kelly Slater showed his best tricks in the "Expression Session", which lasted 45 minutes.

In the longboard competition, Justin Quintal got over Sean Bowman, "Skippy" Slater and Steve McLean to reconquer his title. Quintal is looking for sponsors in order to run the world surfing competitions. Hundreds of fans watched in the beach how Holland beat Bryan Hewiston and Cam Anderson.

"It's not so much about the winning, it's just so much a great event," Holland said.

This is a very special competition, as Kelly and his brothers raise funds and awareness for prevention of skin cancer, an issue every surfer should take in consideration while spending hours in the peak.

"Thanks a lot for coming out and supporting this event and for all the support you've given me through the years," Slater told everyone at Cocoa Beach. "Next week is a big week and I'll try to bring it home. And then we'll have a nice, quiet party at Coconuts."

RESULTS:

Shortboard:

Finals

1. Todd Holland ($1,000), 2. Bryan Hewiston, 3. Cam Anderson

Longboard:

Finals

1. Justin Quintal ($1,000), 2. Shawn Bowman, 3. "Skippy" Slater, 4. Steve McLean.

Best Wave: Todd Holland

The Qiantang tidal bore: 30 miles of brown water

Jamie Sterling, Mikala Jones, Robert Wingnut Weaver and Mary Osborne have successfully surfed the Qiantang tidal bore, in China.

The group of surfers got the permission of the Chinese government to ride down the river, from the Hangzhou Bay almost 30 miles past the city of Hangzhou.

This bore is known as the "Silver Dragon" and only happens twice a year. The Chinese consider it very dangerous, but it was fun and safe for this crew of Western surfers.

Mary Osborne is the first woman ever to have surfed the Qiantang tidal bore and Wingnut is the first headstand surfer of the "Silver Dragon".

Watch how they rode the wave. Discover the river waves and tidal bores of the world.

Guinness: what a way to promote a beer

Ten years ago, director Jonathan Glazer and Abbott Mead Vickers BBDO (London) created one of the most fantastic surfing ads ever made.

The "Surfer" was designed to promote world famous beer Guinness.

The TV campaign told the story of a Polynesian surfer who managed to ride a very big wave, under pretty interesting circumstances: white horses were running with enormous power behind the huge wave.

Watch the Guinness ad. "Surfer" was shot in Hawaii, won several prizes and was even considered by Channel 4 and The Sunday Times as the best ad of all time.

The script was based in "Neptune's Horses", an 1893 Walter Crane painting. The soundtrack was composed by Leftfield, a British electronic band.