Volcom Pipe Pro: fired up

The 2011 Volcom Pipe Pro is finally on. A steady NW swell and light trade winds will kick off hostilities in Banzai Pipeline, Hawaii.

The surf is pumping and the organizers have decided to run the $120,000 contest. The 2011 Volcom Pipe Pro is a 5-star ASP sanctioned event.

Kalani Chapman has won the 2011 Volcom Wildcard Challenge. He was voted best surfer by Pipeline legends Gerry Lopez, Derek and Michael Ho. Chapman will jump into the Round of 64.

The holding period for the event extends through February 5th.

Iconic surf brands: alive and pumping

The surf industry is growing steadily for a long time. The oldest surf brands have evolved and are now operating in a global scale. Trademarks like Quiksilver, Rip Curl, Billabong and O'Neill have survived the passing of time and dominate more than 75% of the market.

The remaining thousands of brands develop surf wear, surf gear, surf apparel, wetsuits, boardshorts, accessories and even surf technology. Many are still opening new markets and niches, but others could not survive surf capitalism.

There's also a third wave: surf brands that were iconic, fell, almost died, got revamped, and are trying to reconquer the notoriety of the successful times. Some of these brands are certainly recognized by surfers from the Generation X. Do you remember Sundek and Lightning Bolt?

Read more ...

Kelly Slater: hey, watch your arm

Kelly Slater has been named one of the GQ Magazine’s "25 Coolest Athletes Ever". Isn't it... cool? Yes, the 10-time world surfing champion shares another title with many global sports stars.

Muhammad Ali, Björn Borg, Tom Brady, Julius Erving, Michael Jordan, Tim Lincecum, Joe Namath and Arnold Palmer are a few of the personalities that look, play, act and live the cool side of life.

Slater, 38-year-old Floridian wave rider, will certainly be in the top ranking in the "coolness" division. Check out the greatest surfer of all time shining in GQ Magazine.