Mustofa Jeksen

20 year old Mustofa Jeksen used his small waves skills and finely honed contest experience to win the coveted wildcard spot in today’s trial event for the Oakley Pro Junior Global Challenge Final that is set to start tomorrow morning at Keramas Beach in Gianyar.

In arguably the most testing conditions of the day, Jeksen bested Made Darmayasa in the 20 minute final by holding on to his priority then waiting for the best of the meager selection of waves that pushed through, then snapping off as many aggressive turns as possible, jumping into the lead and then protecting it until the horn blew.

Made Darmayasa had been surfing extremely well all morning, leading MC Tai “Buddha” Graham to speculate early on that Darmyasa could very well win the wildcard spot, but his lack of contest experience and the priority system in a man-on-man final appeared to be his downfall, but he certainly put up a good showing for himself.

“I’m so happy to have won the wild card spot today, so I can have a chance to surf against the other guys tomorrow.  It was tough out there but I wanted it so bad, I just went for it every chance I had.  I’m so grateful for this chance, thanks Oakley!”

Jeksen will now join Oakley Indonesia Team rider Dewa Ardika as the two Indonesian wild cards that will compete against 16 of the world's best pro junior surfers from around the world for the whopping $20,000 USD first place prize on offer.  Just for getting into the event brings them a paycheck of $2,000 USD.

They will be up against names like Clay Marzo, Grainger Larson, Nat Young, last year’s runner up Marc Lacomare, Kai Barger, Shaun Joubert, and Wiggolly Dantes competing for the big cash in the event that will be running during the waiting period of 7-17 October at Keramas Beach in the Gianyar Regency of Bali.

Read more...

Reef

Shot on location in North Eastern Brazil, the 2010 Miss Reef Calendar is the first year in a limited series of five, set out to capture the exotic and sensual spirit of the brand.


Each calendar from 2010 – 2015 will be shot in one South American location, with Miss Reef's native to the area as well as local photographers, to create the most authentic Latin experience.

As a global icon in the surfing community, Miss Reef has gained notoriety over the past 25 years for her exotic build and by the mystery of her identity. Watch the video of the 2010 Miss Reef Calendar.

Read more...

Atwater

The Surf Industry Manufacturers Association (SIMA) is proud to announce the winners of the seventh annual SIMA Image Awards, the only awards program that gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry.

The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year.

Winners were honored in 15 categories in a ceremony on October 2 at SIMA Surf Summit 12 in Cabo San Lucas, Mexico.

2009 SIMA IMAGE AWARDS WINNERS and NOMINEES

OVERALL AWARDS

Breakthrough Brand of the Year: * winner – Atwater
Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and December 31, 2008. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.

Read more...