Mustofa Jeksen

20 year old Mustofa Jeksen used his small waves skills and finely honed contest experience to win the coveted wildcard spot in today’s trial event for the Oakley Pro Junior Global Challenge Final that is set to start tomorrow morning at Keramas Beach in Gianyar.

In arguably the most testing conditions of the day, Jeksen bested Made Darmayasa in the 20 minute final by holding on to his priority then waiting for the best of the meager selection of waves that pushed through, then snapping off as many aggressive turns as possible, jumping into the lead and then protecting it until the horn blew.

Made Darmayasa had been surfing extremely well all morning, leading MC Tai “Buddha” Graham to speculate early on that Darmyasa could very well win the wildcard spot, but his lack of contest experience and the priority system in a man-on-man final appeared to be his downfall, but he certainly put up a good showing for himself.

“I’m so happy to have won the wild card spot today, so I can have a chance to surf against the other guys tomorrow.  It was tough out there but I wanted it so bad, I just went for it every chance I had.  I’m so grateful for this chance, thanks Oakley!”

Jeksen will now join Oakley Indonesia Team rider Dewa Ardika as the two Indonesian wild cards that will compete against 16 of the world's best pro junior surfers from around the world for the whopping $20,000 USD first place prize on offer.  Just for getting into the event brings them a paycheck of $2,000 USD.

They will be up against names like Clay Marzo, Grainger Larson, Nat Young, last year’s runner up Marc Lacomare, Kai Barger, Shaun Joubert, and Wiggolly Dantes competing for the big cash in the event that will be running during the waiting period of 7-17 October at Keramas Beach in the Gianyar Regency of Bali.

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Reef

Shot on location in North Eastern Brazil, the 2010 Miss Reef Calendar is the first year in a limited series of five, set out to capture the exotic and sensual spirit of the brand.


Each calendar from 2010 – 2015 will be shot in one South American location, with Miss Reef's native to the area as well as local photographers, to create the most authentic Latin experience.

As a global icon in the surfing community, Miss Reef has gained notoriety over the past 25 years for her exotic build and by the mystery of her identity. Watch the video of the 2010 Miss Reef Calendar.

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Atwater

The Surf Industry Manufacturers Association (SIMA) is proud to announce the winners of the seventh annual SIMA Image Awards, the only awards program that gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry.

The goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year.

Winners were honored in 15 categories in a ceremony on October 2 at SIMA Surf Summit 12 in Cabo San Lucas, Mexico.

2009 SIMA IMAGE AWARDS WINNERS and NOMINEES

OVERALL AWARDS

Breakthrough Brand of the Year: * winner – Atwater
Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and December 31, 2008. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.

Atwater *
Firewire Surfboards
Sanuk Footwear
Skullcandy
Von Zipper    

Breakthrough Retailer of the Year: * winner – Coastal Edge, Virginia/NC
Criteria: Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced success in 2008. Consider the specialty retailer that had a breakthrough year in terms of sales and increased store recognition and appeal.

Coastal Edge, Virginia/NC *
Hanger 94, San Diego
Heritage, New Jersey
K-5, Oceanside
Quiet Flight, Florida

MEN’S AWARDS

Men’s Apparel Brand of the Year: * winner – Billabong
Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2008.

Billabong *
Hurley
O’Neill
RVCA
Volcom

Men’s Marketing Campaign of the Year: winner - …lost’s “The ‘Old’…lost” Campaign     
Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign in 2008. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date on or before October 1, 2008 (approx. the October or November issues of endemic magazines.)

…lost’s “The ‘Old’…lost” Campaign *           
Billabong’s “Evolution of an Icon” Campaign
Hurley’s “Phantom – True Performance” Campaign
Nixon’s “Motion” Campaign
Sanuk’s “This Is Not a Shoe” Campaign

Men’s Boardshort of the Year: * winner - Phantom® 120 by Hurley
Criteria: Awarded to the boardshort product that featured the most exciting design, appeal or innovation between January 1 and December 31, 2008.

Angulator Mod by Volcom
Metallica Limited Edition by Billabong
My Dog Spot by Quiksilver
Phantom® 120 by Hurley *
TIA by O’Neill

Men’s Retailer of the Year: * winner – Surfside Sports, Costa Mesa
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men’s category between January 1 and December 31, 2008.

Hansen’s Boardroom, Encinitas
Huntington Surf & Sport, Huntington Beach
Surfside Sports, Costa Mesa *
The Beach House, Santa Barbara
Whalebone, Virginia/NC

WOMEN’S AWARDS

Women’s Apparel Brand of the Year: * winner – Billabong Girls
Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2008.

Billabong Girls *
Hurley
Roxy
RVCA
Volcom Girls

Women’s Marketing Campaign of the Year: * winner - L*Space’s “What’s Your L?” Campaign
Criteria: Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign in 2008. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date on or before October 1, 2008 (approx. the October or November issues of endemic magazines.)

Billabong’s “Fever” Campaign
Hurley’s “Young Contemporary” Campaign
L*Space’s “What’s Your L?” Campaign *
Roxy’s “Ia Orana (Hello Tahiti)” Campaign
Volcom’s “Easy on the Eyes” Campaign

Women’s Swim Brand of the Year: * winner – L*Space
Criteria: Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2008.

Billabong Girls
Hurley
L*Space *
Roxy
Volcom

Women’s Retailer of the Year: * winner – Huntington Surf & Sport, Huntington Beach
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1 and December 31, 2008.

Becker, Corona Del Mar
Hansen’s Boardroom, Encinitas
Huntington Surf & Sport, Huntington Beach *
Jack’s, Irvine
Spyder, Hermosa Beach     

PRODUCT AWARDS

Accessory Product of the Year: * iPhone Application by Electric Visual
Criteria: Awarded to the accessory product at retail between January 1 and December 31, 2008 that featured the most exciting design, appeal or innovation. Accessory products such as watches, eyewear, bags, fins, etc. can be considered.

Double Agent Headphones by Skullcandy
Infiniti Drylock Boot by Xcel
iPhone Application by Electric Visual *
Master Blaster Headphones by Nixon
Ultimate Tide Watch by Rip Curl

Environmental Product of the Year: * winner - Recycled Boardshort Series by Billabong
Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product at retail between January 1 and December 31, 2008. Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.

Recycled Boardshort Series by Billabong *
Slightly Choppy Eco-Friendly Boardshort by Quiksilver
Soleo Organics Sunscreen by Soleo
Stash Sandal by Reef
V.Co-Logical Creedlers Sandal by Volcom

Footwear Product of the Year: * winner - Authentic by Vans
Criteria: Awarded to the footwear product at retail between January 1 and December 31, 2008 that featured the most exciting design, appeal or innovation.

Authentic by Vans *
Dr. Simmons by Reef
Kia’i by Olukai
Sidewalk Surfers by Sanuk Footwear
Surf Turkey by O’Neill

Surfboard Model of the Year: * winner - Proton by Channel Islands
Criteria: Awarded to the surfboard model at retail between January 1 and December 31, 2008 that featured the most exciting design, appeal or innovation.

C4 Waterman Subvector 9-3 Stand Up Board by C4 Waterman/Boardworks         
GTR by Rusty Surfboards
Proton by Channel Islands *
Shane Beschen Rocket by …lost
Taj Pro Model by Firewire Surfboards

Wetsuit of the Year: * winner - Psychofreak by O’Neill Wetsuits
Criteria: Awarded to the wetsuit at retail between January 1 and December 31, 2008 that featured the most exciting design, appeal or innovation.

Cypher by Quiksilver
H-Bomb by Rip Curl
Infiniti Drylock Fullsuit by Xcel
Psychofreak by O’Neill Wetsuits *
Solution Gold Back Zip Fullsuit by Billabong

All regular SIMA members were given the opportunity to enter their own companies or brands in any qualifying categories, as well as enter retailers in the retail categories. These entries were then reviewed and voted upon by an industry panel of experts from both the manufacturing and retailing sides. The outcome of the panel vote determined the five nominees in each category. Winners were determined by a final vote open to all SIMA member companies through the main SIMA contact at each company and specialty retailers.