How not to sell fast food to surfers
On the 19th July 2015, Mick Fanning was attacked by a shark while surfing the 2015 J-Bay Open final. In the following months, the three-time world champion had to overcome his fears to get back to competition mode. Apparently, KFC South Africa didn't understand it. Or maybe they did. But, is this the best way of selling the "Jacked Up Double Crunch" burger?