World bodyboarders are shocked with the latest Snickers ad featuring Mick Fanning saying: "When I'm hungry, I boogie board,"
The statement was a version of the snack's motto: "You're not you when you're hungry."
Things turned worse after rival Joel Parkinson got photographed joking with the same ad.
IBA Australasia is asking bodyboarders to boycott Snickers because of the disrespect shown for bodyboarding as a sport.