Bodyboard Center: Pride's new flagship store | Photo: Pride

Pride has announced the opening of its Bodyboard Center in Anglet, in the southwest of France.

Bodyboard shops are rare these days.

The innovative 110-square-meter space will feature a retail and concept store with a broad range of prone riding boards from multiple brands such as Pride, NMD, Versus, Stealth, and Found.

"Anglet is the place where I started bodyboarding 25 years ago. For me, it's personal because I grew up and created the brand in Anglet," explains Imanol Arrizabalaga, founder of Pride.

"The opportunity to create an extraordinarily unique customer experience is remarkable. We can't wait to establish the Bodyboard Center as a place for people who share a passion for bodyboarding and its lifestyle."

The company's first flagship store will also be a board customization corner.

Pride says it's "the first 3D modeling process" in the bodyboard industry. The Bodyboard Center will also sell wetsuits, fins, and surfwear.

Pride Bodyboards was founded in 2000. In the early days, boards were hand-shaped in a small workshop in Biarritz.

Today, the brand is one of Europe's most important bodyboarding companies. Pierre-Louis Costes, Jared Houston, and Lewy Finnegan are Pride's pro team members.

Top Stories

Pedro Levi is on a mission to ride the biggest wave of all time on a bodyboard.

Pierre-Louis Costes and Morey Bodyboards signed a partnership and sponsorship deal. The French will ride for the American boogie board company.

The renaissance of the Morey Boogie brand is underway.

Ben Sawyer has taken out the 2024 Shark Island Challenge in Cronulla, near Sydney, New South Wales, Australia.