The Corona Save The Beach project started in 2008 to raise awareness about the need to protect Europe's coastlines.
We have pledged to save one European beach every year. Last year, it was Italy's Capocotta Beach. This year it could be a British one, but it needs your help.
As if that wasn't already enough, this year, we are going one step further and have set out to build the first and only hotel in the world made partly from trash collected on European beaches.
And why build a Hotel? Because it's a symbol of our coasts, we believe it's the best way to illustrate the future of our vacations if we don't start protecting our coastlines: Surrounded by trash.
Living with it as part of our own environment. Since designing a Trash Hotel is not an easy task, we called the best in class.
The prestigious German artist HA Schult is famous for his work “Trash Men” and is known for his strong environmental commitment, whose works are all made entirely from trash.
With this initiative, we hope to alert and educate the world about the alarming deterioration of our beaches.
By hitting the Facebook ‘Like' button and joining in with the voting process for your favorite beach to be cleaned, you also get the chance to share a night with a Hollywood star in that first-ever trash Hotel.
To enter the competition, check out the Facebook page for more information.
We can't stand by while our beaches are being destroyed every day by natural causes or by the impact of human activities.
So take the first step with Save the Beach and help us enjoy beautiful, tidy beaches.