Zurich: a future kite company

Kitesurfing is growing in every country of this world.

The number of wind riders also brought a new industry, with new gear, apparel, clothing and sponsors. But, have you ever thought of selling a pension insurance contract with a kitesurfing ad campaign?

Zurich, an insurance-based financial services multinational provider, believed it was a great way of promoting their products. The Swiss based company got the helping hand from a 50-60 year-old kitesurfer to boost its offer on retirement plans.

How about that?

Johan De Goede has taken out the 2018 Digicape Tand Invitational. The legendary event got underway in pumping eight-to-ten-foot waves in Cape Town, South Africa.

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