Kitesurfing is growing in every country of this world.
Wind riders also helped create a new industry with new gear, apparel, clothing, and sponsors.
But have you ever thought of selling a pension insurance contract with a kitesurfing ad campaign?
Zurich, an insurance-based financial services multinational provider, believed it was a great way of promoting their products.
The Swiss-based company got the helping hand from a 50-60-year-old kitesurfer to boost its offer on retirement plans.
How about that?
