Selling pensions with kitesurfing ads

November 3, 2010 | Kiteboarding
Zurich: a future kite company

Kitesurfing is growing in every country of this world.

Wind riders also helped create a new industry with new gear, apparel, clothing, and sponsors.

But have you ever thought of selling a pension insurance contract with a kitesurfing ad campaign?

Zurich, an insurance-based financial services multinational provider, believed it was a great way of promoting their products.

The Swiss-based company got the helping hand from a 50-60-year-old kitesurfer to boost its offer on retirement plans.

How about that?