Sergey Brin and Larry Page, co-founders, and presidents of Google, are only two of a large team of professionals and executives that are getting into the world of kiteboarding.
The search engine company has several wind riders hitting the winds and waters of California.
It's just like the one-brings-one-or-two-to-the-sport effect. Courtney Lischke, another Google executive, is also a frequent "flyer" on the San Mateo beaches.
There is a reason why everyone says kiteboarding is the new golf.
It's because there's a lot of business being done while launching a kite.
And while you prefer to have an informal talk on the beach, others prefer to think about strategy, product development, CRM, and Return of Equity while enjoying the pleasures of kiteboarding.
Kiteboarding is becoming the sport of the CEOs, CTOs, CMOs, and CCO'. Generation X and Y are quitting the suit and wearing the wetsuit.
Sir Richard Branson, the visionary leader behind Virgin enterprises, also kitesurfs.
He is often seen in the paradisiacal Virgin Islands surrounded by beautiful models. Branson is still focusing on kite crossing the English Channel.
Will he make it?
Add young business entrepreneurs from the world-famous social networking websites like Facebook, Tagged, Scribd, Friend.ly, Gowalla, and you get the perfect action sports company - kiteboarding.
So, it seems Silicon Valley venture capitalists are really leaving the conservative golf courses and the classic Dry Martini recipe.
Jeff Kafka, owner of Wind Over Water Kiteboarding, is definitely the premier instructor for the "CEO Club" and is actually currently hosting more than 30 Bay Area kiters, in Park City, Utah, for a snowkite tour.