The Surfer's Journal: 25 years of alternative surf journalism

The Surfer's Journal is celebrating its 25th anniversary. And they're just warming up. Still indie as ever.

The Californian surf publication from San Clemente was founded by Steve Pezman and Debbee Bradley, in 1991. Their goal was to create a high-quality quarterly surf magazine with little advertising.

The whole concept was different from everything else in the market. The Surfer's Journal assumed its purist side and wanted to reach elitist readers who were not interested in surf contests, and classic action shots.

You could say The Surfer's Journal looked into the creative and artistic perspective of surfing. The editors always privileged feature articles, travel experiences, and in-depth interviews, and surf art.

"From the beginning, we've reverse-engineered things. We looked at what we wanted the reader's experience to be - both tactilely as well as emotionally - then figured out how to deliver that, without even considering what it would cost," reveals Debbee Pezman

"Now we get to leverage all we've learned and achieved, high-speed trimming—to use surfing parlance—into new, unchartered water. There are vivid and surprising stories yet to be told, and heirloom-quality print remains the finest place to tell them," adds Scott Hulet, The Journal's editor for the past 17 years.

Surfboard design, longboarding, high-quality surf photography, and historical stories will continue to fill the 132 pages of The Surfer's Journal. With the magazine's unique touch and those classic "six sponsors" that never missed an issue.

The Surfer's Journal | The ID

Founders: Steve Pezman and Debbee Bradley
DOB: 1991
Headquarters: San Clemente, California
Pages: 132
Frequency: Bi-Monthly
Cover Price: $16.95
Subscription Rate: $66 USD annually
Intl Subscription Rate: $108
Sponsors: GoPro, Hurley, Patagonia, Stance, Rainbow Sandals and Vans