World Surf League: the live online broadcast will only be available on Facebook | Photo: Cestari

The World Surf League (WSL) announced that the full transition of its live online broadcast to Facebook will take place on July 2.

In January, the organization led by Sophie Goldschmidt sealed an agreement with the social network run by Mark Zuckerberg, in which the pro surfing circuit transferred the exclusive live rights to Facebook.

This includes all elite men's and women's Championship Tour (CT) events, the Qualifying Series (QS) 10,000 and Big Wave Tour (BWT) events, as well as the World Junior Championships.

As a result, all live events will be available globally on Facebook only.

The WSL says "there are many positives to our expanded Facebook partnership" and that viewers will have access to additional features like interactivity with the commentators and live chats.

But the truth is that surfing fans will have fewer options, and they will need a Facebook account to watch the world's best surfers in action.

Is this a sign of times to come? Maybe. But the chances it could go terribly wrong are higher than ever.

Fans have already shown their discontent. They say that there are people who don't want to be on Facebook, that the social network is already dying slowly, and that it is not a smart business move.

Viewers also think that forcing people to use a social media network that tracks and controls private information is a huge mistake. Plus, event sponsors will never enjoy exclusive live streams.

They all suggest WSL runs a dual format in which fans can choose between watching the surf contests on the official website and app, and on Facebook.

The most used word is "disappointment." Will the WSL listen to its fan base?