Triple Crown of Surfing: online broadcast is a hit

The surfing world is astonished by the number of live streams and viewers that followed the 2011 Triple Crown of Surfing online. More than 10.4 million live streams across 13 days of competition were registered through the official website of the contest and on mobile devices.

The peak of audience in the online broadcast happened during the Pipeline Masters, with more than 6 million streams initiated.

Overall website visitors during the contest period rose from 2.6 million in 2010 to just more than 4 million this year. This year’s live streams were viewed by more than 1.8 million unique visitors versus 800,000 during the 2010 Triple Crown season.

Results also showed a dramatic shift to hand-held devices with an estimated 25-30% of streams being viewed on mobile devices, many via the app for iPhone, iPad and iPod Touch. iPhones alone generated 1.1 million streams, or roughly 10% of viewership.

"Surfing’s audience is passionate, active and adventurous, and, if they cannot watch in person, they’re finding Vans Triple Crown of Surfing events on their computers and mobile devices," says Vans Vice President of Marketing, Doug Palladini.

"Hawaii also helps us to reach a broader audience than any other surfing event given it’s incredible scenery, dramatic waves and rich beach culture." Webcasts are professional full HD productions simultaneously broadcast on television via Oceanic Time Warner Cable in Hawaii, Time Warner Cable in Southern California and the Desert Cities, and on Fuel TV in Australia.

Surf industry clearly leads the path of success in the sports live stream technology and online broadcast platforms.