Rip Curl: the evolution of the brand and logo

Rip Curl has been founded in 1969 by Doug "Claw" Warbrick and Brian "Sing Ding" Singer, in the Australian town of Torquay.

The history of one of the most important surf brands in the world has seen dozens of official logos. The words "Rip Curl" have been evolving in the last decades to meet the spirit of surfing and the choices of their surf clients.

It's great to watch how a surf brand communicates through time. From the late 60's to the present there are great Rip Curl logos. Can you match them with the right decade? How was the "ultimate surfing company" back in the old days?

(1) One of the first and most recognized Rip Curl logos of all time.

(2) The company was growing, the brand evolving and the era changing, so it was time for a new logo that represented the vibe. The "rainbow" treatment stuck with Rip Curl through the late 1970's and into the 80's.

(3) The rainbow colours stay, but the design tweaks to an italicized font. The new 3D logo would brand Rip Curl for the rest of the 80's.

(4) New business around the world results in a new logo for Rip Curl in the 90's, with managers deciding the name needs to be seen in the company of a new brand icon - The Rip Curl Wave.

(5) This is a version of Rip Curl's 1990s logo, with water-camouflage colors.

(6) The Rip Curl logo gets another little update. No more camouflage design.

(7) This corporate logo change was one of the most memorable for Rip Curl and was marketed in surfboards, wetsuits, t-shirts, pencil cases and magazine posters.

(8) Another logo adaption saw a change of fonts and colour from blue to red.

(9) This 2004 logos mark the first time in Rip Curl's history that the brand was marketed with lowercase logos.

(10) The short-lived lowercase logo of 2004 was superseded by the Rip Curl "Blade" logo, in 2005.

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