The world's first shark deterrent wetsuits have been unveiled by the University of Western Australia and Shark Attack Mitigation Systems.
An Australian company and scientists from the University of Western Australia think they have designed the best practical solution for shark attacks.
"The two wetsuit design variations either present the wearer as potentially dangerous and unpalatable to a shark or make it very difficult for the shark to see the wearer in the water," Shark Attack Mitigation Systems reveals.
"The shark deterrent technology can be applied to products such as wetsuits, skins and stickers for diving air tanks, surfboards, kayaks, skis and more."
The Elude wetsuit creates confusion for the shark's visual systems, and it makes surfers less visible to the water predator.
The Diverter, a black and white striped wetsuit, tells shark that the wave rider is not real food.
The patented designs can also be applied to stickers for surfboards, dive tanks, kayaks and other water sport products.
The new formula has been tested in the water with tiger sharks, but not on humans.
Radiator is the first company licensed to incorporate this technology into wetsuits and surfboard stickers, while other established brands are expected to follow suit soon.
Western Australia has seen five deadly shark attacks in the last two years.
Discover the most shark-infested waters in the world and take a look at the shark attack map.