ASP World Tour: new logo, new life

The Association of Surfing Professionals (ASP) has announced a media/distribution agreements with ESPN, YouTube and Facebook across the linear broadcast, digital and social media spectrums.

The partnerships will kick off with the 2014 ASP World Tour, and include the 26 elite tour events across men's, women's and big wave arenas in Australia, Brazil, Fiji, Indonesia, Tahiti, USA, France, Portugal, Chile, Peru, South Africa, Spain and Mexico.

ESPN teams up with ASP as the exclusive US domestic broadcaster for professional surfing in 2014, as part of a three-year agreement to showcase the sport's elite events. The rights deal will allow surfing fans to see highlight shows immediately following the events.

The ASP YouTube channel will exclusively provide fans with more than 3,000 hours of programming, including 26 live streamed events annually across the men's ASP World Championship Tour (WCT), the women's ASP WCT and the ASP Big Wave World Tour (BWWT).

Facebook will serve as the primary social platform partner for ASP with the relationship focusing on fan engagement. Research findings showed the number one sport fan using social media throughout the world are surfing fans

"Professional surfing is a truly global sport which demands media distribution partners with significant reach", says Paul Speaker, CEO at ASP.

The ASP World Tour, owned by ZoSea, has also unveiled a brand new logo. In 2014, the Big Wave World Tour joins the ASP family, alongside with the Men's and Women's Championship Tours.

The International Olympic Committee (IOC) approved surfing's qualification system for the Tokyo 2020.

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