Red Bull Sharing Boards: the world's first surfboard sharing service | Photo: Red Bull

Red Bull announced the launch of the world's first surfboard-sharing service in Rio de Janeiro, Brazil.

On February 14, 2020, the city of Rio de Janeiro received an unprecedented activation for surfing fans - the world's first surfboard-sharing service.

The idea was inspired by the sharing economy concept, making sure that everyone, regardless of skill level, can experience surfing and wave riding in the local waves.

The marketing stunt was developed by Brazilian advertising agency DPZ&T for Red Bull and Grin Scooters and will be available at four different beaches until March 8: Arpoador, Barra da Tijuca, Ipanema, and Leblon.

Lucas Chianca: insert coin, grab a surfboard, and go surfing | Photo: Red Bull

Surfboards for Everyone

The goal is to make surfing a more democratic sport and give wings to future new talents in the country. After all, Brazil won four of the last six World Surf League (WSL) titles.

It is easy and quick to rent a Red Bull surfboard. The system is the same used to unlock bikes and shared cars around the world.

Users should download the Grin app, scan the QR Code on the lockers, grab the board, and go surfing.

For every 20 minutes of use, the surfer will pay 5.00 BRL ($1.16).

"The sharing economy is a worldwide reality already. We took advantage of this dynamic to give a little push and encourage even more people to embrace surfing as a sport this summer," said Rafael Ziggy, executive creative director of DPZ&T.

Top Stories

AllWaves is a new wave pool technology from Belgium that allows surfing on an artificial lake, thus bringing surfing experiences closer to enthusiasts and landlocked surfers.

The world's first city center wave pool is ready to welcome surfers. Meet RiF010, the Dutch answer to urban surfing.

Bianca Valenti, Alo Slebir, Wilem Banks, and Jojo Roper were the standout wave riders of the 2024 Mavericks Surf Awards.

The waves at O2 SurfTown MUC are rolling. Europe's largest wave pool opens in Summer 2024 in Munich, Germany.