Fernando Aguerre wins 2012 Dick Baker Memorial Award

March 22, 2012 | Surfing
Fernando Aguerre: surfing makes him truly happy

Fernando Aguerre will be presented the "Dick Baker Memorial Award", in San Jose del Cabo, Mexico, during Surf Summit 15, the annual surf industry leadership conference, on the 18th May 2012.

"The Dick Baker Memorial Award Committee is so honored to have Fernando as the 2012 recipient," said Una Baker, Dick Baker Memorial Award Committee Chairwoman.

"Fernando truly exemplifies the most admirable personal and professional characteristics that Dick possessed. From his endless devotion and love for his beautiful teenage triplets, sweetheart Florencia and family, to his dedication and professional guidance in the surf industry, he has a zest for life and knows how to embrace everyday to the fullest".

"Fernando was like a brother to Dick and today is a wonderful father figure to Ryan and Jack. Like Dick, Fernando is a man of great integrity and can make anything he believes in happen."

The committee reviewed nominations and selected Aguerre as a recipient who exemplifies many of Baker’s outstanding qualities including: a loving and dedicated parent, courage, compassion, a natural willingness to mentor others with integrity and respect for peers and competitors, and a dedication to advancing the sport of surfing with a passion.

Aguerre was born and raised in the coastal city of Mar del Plata, Argentina where, along with his brother and lifelong friend, Santiago, he got involved with surfing.

In the 1980s, Fernando and his brother co-founded Reef, a sandal and surf wear company, which grew to be one of the leading surf brands in the world.

Fernando has also served as president of the International Surfing Association since 1994, and has grown the ISA into a global organization recognized by the IOC, with members in 69 countries.

Aguerre also co-founded the Pan American Surfing Association (PASA) in 1992 and was the President of the SIMA Humanitarian Fund for eight years. He's the proud father of 15-year-old triplets, Jakue, Kaila and Tiare, and continues to surf daily near his home in La Jolla, California.

"Like Bobby Marley used to sing: Good friends we had, oh good friends we’ve lost along the way," said Aguerre. "Dick is gone, but his memory and always positive energy is very alive in our hearts. There is not one day that goes by that I don’t remember Dick".