How surfing traveled from Waikiki to Wall Street

October 31, 2013 | Surfing
The World in the Curl: surfers rule the planet

"The World in the Curl" tells an alternative history of surfing through a fresh new angle, by the innovative hands of Peter Westwick and Peter Neushul.

When two history researchers at the University of Southern California meet to write a surf book, the result can be quite extraordinary. "The World in the Curl" is a scientific artwork, blending passion and tension, counterculture and capitalism.

In the last 60 years, surfing has evolved from a sport of Hawaiian kings and queens to a billion-dollar worldwide industry. No doubt about that, despite many good intentions to keep it free and raw.

How can surfing be an individualistic communion with nature and a growing commitment to commerce and technology? Is that possible? Westwick and Neushul execute an intelligent exercise on how contemporary surfing make its trails its own path through the Information Age.

Today, surf culture is a synonym of multiple antagonisms. Sharing waves and spreading greediness, saving Nature and shaping non-green surfboards.

"The World in the Curl" is an X-ray portrait of what surfers are in modern world, how they are transforming surfing and getting it from Waikiki to Wall Street.

"The World in the Curl: An Unconventional History of Surfing" is available in hardcover and eBook.