Surfers and women's organizations are attacking the Roxy Pro Biarritz video trailer for its provocative angles and overall sexiness.
It was supposed to be just another female surfing contest in Biarritz, France, but surfwear brand Roxy decided to do something different.
The Roxy Pro Biarritz 2013 promotional video shows Stephanie Gilmore getting ready for the French waves from when she wakes up until she gets ready for the contest.
"Women are complex and multi-dimensional. To ignore this fact is to ignore who we truly are," Roxy explains on its Facebook page.
"Obviously, there's been much conversation around the video we recently released. We believe all athletes are naturally beautiful, in and out of the water."
"You certainly don't have to be sexy to be an athlete, and we also believe it's not wrong to be an athlete and to be sexy if you choose to be."
Controversy Spreads
Criticism has quickly spread over the internet.
Gilmore's underpants and shower footage was accused of sexualizing female athletes. Meanwhile, a parody has emerged.
The Roxy Pro Biarritz video basically focus on the bottom and legs of the female surfer and it may be compared to a lingerie ad.
Do you think it has crossed the line of good taste or does it simply focus on the athletic body of a female surfer?
What's more provocative: the body surfer girls of gun advertisements?