Marketing professionals discuss surf industry brands

September 1, 2010 | Surfing
SIMA: they will be watching the digital communications

Registration is now open for New Media Boot Camp, presented by the Surf Industry Manufacturers Association (SIMA). The event will be held on Wednesday, September 22, 2010, at the Ocean Institute in Dana Point, Calif.

The half-day event will run from 8:30 a.m. to noon and features a group breakfast, three educational sessions, and valuable networking time.

All levels of employees from any department who would benefit from the panel discussions, seminars, and industry networking time are highly encouraged to report for duty!

"Marketing your brand today without a solid understanding of the interactive space is like surfing on an ironing board," says Doug Palladini, SIMA President and Vans' VP of Marketing.

"You're sort of doing it, but not really using the right equipment. You have to ask yourself what could possibly be more important than getting the latest thinking on the Web, social media, and all things digital."

The first panel discussion of the morning, Media vs. New Media: Tracking the Transition, will showcase a discussion with the surf industry’s leading media experts on the transition to new media, its benefits, and advantages, and specific learnings from the interactive endeavors of these media outlets.

Moderated by Palladini, the panelists will include Rob Campbell / Editorial Director, TransWorld Media; Norb Garrett / Senior Vice President, Group Publisher, ASG; Ross Garrett / Director of Operations and Development, The Surfer’s Journal; Gene Pao / Vice President of New Media and International Development, FUEL TV; and Jonno Wells / CEO, Surfline.

Following the surf industry media experts, the Boot Camp will transition into a seminar aiming to help you take better advantage of one of the most powerful interactive tools available to your business.

Beth Greve / West Coast Sales Manager, Google, will share her tips and examples in a presentation titled, Getting the Most Out of Search.

Attendees will learn how to make the power of Google work best for their business – from basic keyword search, to display advertising to online video. Greve will also present what tactics other companies are using to get the most out of Google in their interactive marketing efforts.

New Media Boot Camp will conclude with a panel discussion titled Case Studies: Best Practices in Interactive Marketing. Several surf brand representatives will present brief case studies that take a look at innovative and successful interactive marketing initiatives via new media.

Moderated by Sean Smith / Executive Director, SIMA, the panelists will include: Brett Barlow / Director of Interactive Marketing, Skullcandy; Nikki Scoggins / Direct to Consumer Communications Manager, Vans; and more.

In its third year, SIMA Boot Camps are educational and intimate seminars that aim to provide valuable business tips and tools to help SIMA member companies improve a variety of daily business operations.

The Boot Camp seminar topics change from Boot Camp to Boot Camp with the goal of reaching a variety of employees and departments within SIMA member companies.

The next Boot Camp will be Industry Boot Camp presented by both SIMA and the Board Retailers Association (BRA). Industry Boot Camp will take place on November 8 – 9, at the Hyatt Regency in Huntington Beach, Calif.