OluKai wins 2011 SIMA's "Breakthrough Brand of the Year"

February 5, 2011 | Surfing
Olukai: nice brand

Up to 700 surf industry professionals have gathered for the 8th Surf Industry Manufacturers Association Image Awards. The best surf brands and the outstanding surf products were awarded many trophies.

OluKai was considered "Breakthrough Brand of the Year", while Hobie won "Breakthrough Retailer of the Year". The SIMA Image Awards got underway at at the House of Blues Anaheim.

"It was amazing. Not only is it clear that the SIMA Image Awards themselves have become truly meaningful to those brands and products getting the deserved recognition, but we also succeeded in adding hundreds of more surf industry members to the mix by moving the event to Orange County," says Doug Palladini, SIMA President and Vans' VP of Marketing.

As the only awards program of its kind, the goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year.

This year, companies were recognized in the following 15 categories.

2011 SIMA Image Awards | Winners

Breakthrough Brand of the Year: OluKai
Breakthrough Retailer of the Year: *winner - Hobie

Men’s Marketing Campaign of the Year: Nixon’s “Impressions” Campaign
Men’s Apparel Brand of the Year: RVCA
Men’s Boardshort of the Year: Phantom by Hurley
Men’s Retailer of the Year: Jack’s Surfboards, Huntington Beach

Women’s Marketing Campaign of the Year: Insight’s “Repeat After Me: I am Free”
Women’s Apparel Brand of the Year: Billabong
Women’s Swim Brand of the Year: L*Space
Women’s Retailer of the Year: Hansens Surfboards, Encinitas

Accessory Product of the Year: Roc Nation Aviator by Skullcandy
Environmental Product of the Year: Green Foam Blanks by Green Foam
Footwear Product of the Year: Yoga Mat Sandal by Sanuk
Surfboard of the Year: The Dumpster Diver by Channel Islands Surfboards
Wetsuit of the Year: Infiniti Drylock by Xcel