Rip Curl promises that "The Search" continues

October 21, 2015 | Surfing
The Search: Rip Curl continues its quest | Photo: Rip Curl

The Australian brand confirmed that "The Search" never ends. Rip Curl will boost their motto with new chapters, stories and surf adventures.

Between October and November 2015, the "ultimate surf company" will roll out a series of new "Search Stories" that will prepare viewers for what's next. From December on, there will be a few surprises.

"In recent times, 'The Search' has bubbled away in the background of our brand. But we are back better than ever, and there are some exciting times ahead," Rip Curl wrote on its blog.

"On December 1st, our global website will drop the first two chapters of our recent 'Search' missions coming out in full around the world. From there, we will deliver a new chapter every month, showing the likes of Mick Fanning, Gabriel Medina, Alana Blanchard, Tyler and Owen Wright, Nikki Van Dijk and Matty Wilko all on the road to adventure."

The Rip Curl team competing in the World Surf League has been "searching" between heats; freesurfers Tom and Pat Curren, Luke Hynd, and Dillon Perillo have, apparently, discovered new surf spots in hidden corners of the globe. It's wait and see.

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