Rob Machado and Jamie Mitchell: sharing waves, not revenues

Rob Machado and Jamie Mitchell will be sharing waves for Reef, in the next years. The 38-year-old free spirited surfer from California extended his relationship for three more years, as traveling ambassador and market booster.

"Reef has been like family over the years. I'm blessed to have such support and killer product and get to do what I love to do. I'm looking forward to this next chapter", said Machado.

The iconic surfer from Cardiff has been on the Reef program since 1998 and has been one of the top competitors on the world stage since the early 1990s. In 2000, Rob Machado was inducted into the Surfers Hall of Fame.

For the past decade, Machado has reaffirmed his love of soulful, stylish surfing. He represents surfing’s wanderlust, traveling the world to document waves off the beaten path and opening the collective surfing mind to a much wider spectrum of surfboards.

In addition to surfing, Machado can often be heard playing his music on various tours and continues to be an activist for clean oceans while giving back to his local community.

Jamie Mitchell, 10x Molokai to Oahu Paddleboard Race champion, travels the world chasing swells and competing in, and dominating, some of the globe’s most physically challenging endurance paddleboard races.

Not to be cast as just a master of paddle boarding, Mitchell is just as renowned for his diverse quiver of wave riding vehicles from short boards, foil boards and even canoe surfing.

"I've always set out to be adaptable and to enjoy the ocean in as many ways as possible, to have Reef's support means a lot to me and inspires me to chase my dreams and push them as far as I can", says Jamie Mitchell.

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