San Diego launches surf research center

December 6, 2011 | Surfing
Surf culture: surfing is everywhere

The San Diego State University has launched "The Center for Surf Research" to study the culture and economic power of surfing.

The new surfing institution will bring together surfers, environmental organizations, tourism businesses, and the small but growing wave of scholars studying surf economics.

The California academy has understood how a beach counterculture became a multibillion-dollar global industry with a strong impact on societies.

"We want to quantify exactly what we're dealing with," said Jess Ponting Ponting, tourism teacher and founder of "The Center for Surf Research", in Huffington Post.

"I think it's way bigger than anybody gives it credit for, but no one has taken it seriously enough to look at it before."

Surfing is no longer an activity of dumb and dazed long-haired "dudes" that enjoy the beach, waves, beer, and girls.

Today, surfing is a daily advertising theme and has been inspiring brands willing to market a very wide range of products.

Ponting believes there are regular surfers in more than 100 countries.

According to SurferToday Research, the surf industry - including skateboarding, windsurfing, kitesurfing, and bodyboarding - is worth more than $20 billion annually worldwide.

There are already good world postgraduate studies in surfing, but the "The Center for Surf Research" promises to gather the entire information and produce relevant fact data.

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