Rip Curl: the evolution of the surf brand and logos

Rip Curl was founded in 1969 by Doug "Claw" Warbrick and Brian "Sing Ding" Singer in Torquay, Australia.

The history of one of the most important surf companies in the world has seen dozens of official logos.

The words "Rip Curl" have been evolving in the last decades to meet the spirit of surfing and the choices of the brand's clients.

It's great to watch how a surf firm communicates through time. There are great Rip Curl logos from the late 1960s to the present.

Can you match them with the right decade? What did the "ultimate surfing company" look like in the old days?

  1. One of the first and most recognized Rip Curl logos of all time;
  2. The company was growing, the brand was evolving, and the era was changing, so it was time for a new logo representing the vibe. The "rainbow" treatment stuck with Rip Curl through the late 1970s and into the 1980s;
  3. The rainbow colors remain, but the design is tweaked to an italicized font. The new 3D logo would continue to represent the brand Rip Curl for the rest of the 1980s;
  4. New business around the world resulted in a new logo for Rip Curl in the 1990s, with managers deciding that the name needed to be seen alongside a brand new icon - the Rip Curl Wave;
  5. This is a version of Rip Curl's 1990s logo, with water-camouflage colors;
  6. The Rip Curl logo gets another minor update. No more camouflage design;
  7. This corporate logo change was one of the most memorable for Rip Curl and was marketed in surfboards, wetsuits, t-shirts, pencil cases, and magazine posters;
  8. Another logo adaptation saw a change of fonts and color from blue to red;
  9. These 2004 logos mark the first time in Rip Curl's history that the brand was marketed with lowercase characters;
  10. The short-lived lowercase logo of 2004 was superseded by the Rip Curl "Blade" logo in 2005;

Discover and explore the complete list of surf brands.

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