You can't be more rock 'n' roll than Fender. But you can be rock 'n' roll and cool at the same time. Additionally, you can beat records and get your 15 minutes of fame.
Michael Dolsey is probably the first ever human being to play a Fender electric guitar through an amplifier while riding a stand-up paddleboard.
The rider from Virginia Beach played "Wipeout" while keeping his board gliding down the small ramps. Not an easy feat.
The idea is not new. In the brand's early years, marketers at Fender made music to surf by.
A series of black and white ads featured unforgettable guitars alongside surfboards and surfers.
"For surfing sounds, nothing matches Fender." The unique selling proposition, with a surfy touch.
And when it couldn't get any better, Fender called John Severson. The result was the "Surf Fever Sonoran," an uber-cool guitar inspired by Severson's surf posters.